The Retail TouchPoints Network

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Executive ViewPoints

What Retailers Learned In 2018: It’s All About Customer Data-Driven Strategy

At a recent industry event, I quipped that this is “the best of times and the worst of times” for retailers. Implicit…

Extinction Event Or Golden Opportunity?

There is no question that we live in a data-fueled marketplace, and no better illustration of how the retail landscape has changed…

A Look At Holiday Retail Trends 2018: If You’re Not Mobile-First, You’re Last

While new and exciting technologies like the Internet of Things, augmented reality and voice assistants dominate retail conversations, a key area that…

Killer Bugs And Their Effect On Your Conversion Rates

One of the biggest issues in e-Commerce today (and every day) is conversion. Data scientists and marketers actively influence and track every…

Addressing The Unique Marketing Challenges Of SMB E-Commerce Merchants

According to the latest numbers from the National Retail Foundation, SMBs make up more than 98% of all retailers today. This feels…

Augmented And Virtual Reality’s Monumental Impact On The Retail Supply Chain

In today’s digital era, consumer expectations are constantly evolving, putting more pressure than ever on retailers to up-level the customer experience. To…

For Retailers, It’s Back To The Future

The proliferation of private label, white label, and store brands has caused a fundamental shift in how retailers think and operate from…

You Can Have It All: Customer Security And Convenience

As online retailers, you constantly struggle. You want your customers to have a great experience and avoid any hassles or unnecessary hurdles…

Getting Physical: Three Tips For Bridging Online And Offline Experiences In The New Year

Recently Wayfair and Casper joined the likes of fellow e-Commerce brands Amazon, Everlane, Glossier and many others that are all experimenting with,…

What ‘Black Friday In July’ Taught Retailers This Holiday Season

Amazon Prime Day — or “Black Friday in July” — offered several lessons for retailers to not only help them plan for…

Three Best Practices For Digital Customer Experience Success

Product, placement, price and promotion may have been the holy grail of marketing, but in the digital era, customer experience now tops…

Chatbot, Please Expedite My Shipping

In the world of online shopping, things are specifically tailored to appease the customer and ensure efficiency — click, select, pay, done,…

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On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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