Executive ViewPoints

The Top 5 Ways Retailers Can Effectively Communicate With Their Employees During COVID-19

Despite the rise of e-Commerce in recent years, prior to COVID-19, a majority of today’s consumers still wanted an in-store shopping experience….

Zone Pricing Takes On A Bigger Role During The Pandemic

COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. Economic…

Tune Up Your Tone Of Voice On Social

Remember when you were a sassy little kid and your mom would tell you to “watch your tone of voice”? That’s actually…

Rethinking E-Commerce Operations In the Face Of COVID-19’s Holiday Season

Beginning in late July, a number of major retailers announced that they would be closing stores on Thanksgiving Day for the first…

Optimizing Retail Distribution Performance To Meet Today’s Challenges

The store reopening process is well underway in many states and the rest are in process to follow in the near future….

Why Traditional Consumer Panels Won’t Help Consumer Brands Retain Market Share

For a long time, retail consumer data-gathering was a game rigged for big players. Not anymore. As a report from consulting firm…

Further Evolutions In Retail: All In For Experiential Retail

It is hard to imagine a worse time for brick-and-mortar retail. Already challenged with diversifying against an e-Commerce alternative, stores have now…

What Airports Can Teach Retailers About COVID-19 Safety

If you remove the airplanes from the equation, airports have many of the same features as large commercial retail spaces: retailers, restaurants,…

Considering BYOD? Count The Costs And Explore Your Options

Software deployed on mobile or touchscreen devices is being adopted by retailers for everything from point-of-sale and clienteling solutions to endless aisle…

Implementing A Security-Driven Networking Approach To Secure Retail

To succeed in today’s digitally oriented marketplace, retailers need a strong network infrastructure to tie multiple elements of the shopper journey together….