brand campaign

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

Known primarily as a sewing and fabric destination, Joann is looking to broaden its appeal by highlighting its broad assortment of crafting…

J.Jill’s New Brand, Merchandising Strategy Promotes ‘Fabric-First’ Wardrobe Versatility

Women’s apparel brand J.Jill has introduced a revamped shopping experience both online and in stores as part of its new One Wardrobe….

Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

[Update as of 4/19/2024] Wayfair has provided more details on its inaugural large-format store. The 150,000-square-foot location will open on May 23,…

Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace….

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.

brand campaign

Following Bankruptcy, Joann Looks to Broaden its Appeal with ‘Jo-And’ Campaign

J.Jill’s New Brand, Merchandising Strategy Promotes ‘Fabric-First’ Wardrobe Versatility

Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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