direct-to-consumer

L.O.L. Surprise! Parent Company Goes DTC, Debuts Loyalty Program

MGA Entertainment, the company behind L.O.L. Surprise!, Little Tikes, MGA’s Miniverse and other beloved toy brands, has launched its own direct-to-consumer (DTC)…

Eli Lilly Launches DTC Platform Offering Direct Access and Home Delivery for Some of its Drugs

One of the largest pharmaceutical companies in the world, Eli Lilly, is going DTC with the launch of the new LillyDirect platform,…

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and…

Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis…

The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth

Two CPG experts, who also will be speaking at the Retail Innovation Conference & Expo this June in Chicago, offer their advice…

Dr. Squatch Focuses on Shipping Experience to Drive Global Growth

From its funny viral videos to its quirky logo featuring a pipe-smoking, tie-wearing Sasquatch, the personal care brand Dr. Squatch has broad…

DTC Brands Forge Unique Paths to Growth

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch…

How DTC Brands Are Scaling the Store Experience

Direct-to-consumer (DTC) brands are increasingly turning to stores in order to continue their path to growth. However, if companies like Warby Parker…

How DTC Brands Engineer Expansion Via New Product Categories

Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase…

Purple Names Supply Chain Veteran as COO

Purple has appointed supply chain veteran Eric Haynor as its COO, effective June 6, 2022. In this role, Haynor will guide future…

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

How UNTUCKit Scales Workforce Empowerment While Ensuring Chainwide Consistency

Workforce engagement and empowerment have come to the forefront, especially as more retailers struggle to build up their store headcounts. Both retailers…

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.