Popular shopping app Shein has expanded its partnership with Forever 21 to allow its customers to return orders at Forever 21’s more than 300 U.S. stores, powered by Happy Returns.
Last fall Shein and Forever 21, which is owned by brand management firm Authentic Brands Group, announced a joint venture that has included the sale of Forever 21 gear on Shein, and Shein pop-ups at Forever 21 stores. Now Shein will have a more permanent presence at Forever 21 via this returns partnerships.
“We are always looking for new ways to optimize the shopping experience for Shein customers – from speedier delivery to easy returns,” said George Chiao, President of Shein U.S. in a statement. “Happy Returns has pioneered a seamless, simple returns model and we are excited to launch this offering across hundreds of Forever 21 stores across the country.”
“Forever 21 is looking forward to offering an easy customer experience for Shein shoppers looking to return their items while also introducing our brand to an even broader audience,” added Winnie Park, CEO of Forever 21 in a statement. “Once Shein shoppers complete their return we are pleased to offer a same-day discount on their next Forever 21 purchase.”
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Shein is one of the first brands to adopt UPS-owned Happy Returns’ new POS-agnostic, buy online, return in-store (BORIS) solution, which allows enterprise retailers to accept box-free, label-free returns and exchanges from their own and other brands across their full store network.
“Over the past eight years, we’ve developed cross-brand box-free returns from an innovative idea to an enterprise-grade solution,” said David Sobie, Co-founder and CEO of Happy Returns in a statement. “Now we’re leveraging our technology, expertise and scale in reverse logistics to be the first to enable retailers to seamlessly accept returns throughout their full networks.”
